International Forum on Communications Baltic Weekend: König Edition – the largest event of the communication industry of this spring will be held on April 19–20, 2018. The event will take place in Kaliningrad for the first time. Organizer of the event – SPN Communications agency.
Communication experts and representatives of the business community – directors of public relations, brand managers, marketing and advertising managers, top managers of large Russian and foreign companies, as well as representatives of government, media and industry associations will take an active part in the Forum.
What challenges will PR experts face in the future? How to build relationships with target audiences? What channels of communication are now trending? Industry leaders at Baltic Weekend: König Edition Forum will discuss best world cases, professional life-hacks, effective PR strategies and technologies.
Main focus of the business program:
• Role and future of communications within the context of technology development;
• Mechanisms of reputation management in Social Media;
• Main trends of Russian PR industry;
• Brand of the region: creation, monetization and promotion;
• GR efficiency: technologies, tools and cases;
• New media – Mass Media vs. Telegram channels;
• PR cases of industry leading companies.
The spring Baltic Weekend will be held for the second time and this time Radisson Hotel, Kaliningrad will host the event. For the last seventeen years, the forum has been held once a year in St. Petersburg. The branch event annually gathers more than 500 experts in the field of communications from all over the world – from CIS and Baltic countries to South America.
“There are so many new topics right now and a year is too big of a gap for our industry to arrange dialogs, and that is why we decided to hold spring forum in addition to the annual St. Petersburg autumn forum. The first such event took place in Tbilisi last spring and was a great success. And Kaliningrad will host the new session,” said Andrey Barannikov, SPN Communications, CEO.
Within the framework of the Baltic Weekend: König Edition business program, industry experts will share best international and Russian case studies on conducting marketing / PR / advertising campaigns, analyze communication market latest changes and discuss what PR will become in the nearest future.
Registration for the forum is open until April 13.
More information on the official website of Baltic Weekend: www.balticweekend.com
Baltic Weekend: König Edition partners
General media partner – TASS;
General radio partner – Business FM;
Official media partners – Interfax, RBC Kaliningrad;
Media partners – Rossiyskaya Gazeta, Komsomolskaya Pravda, Arguments and Facts, Expert North-West, Live Communication Magazine, St. Petersburg.ru, Mediabitch, PRNews, PR Club.
Partner associations – Association of Managers of Russia, AKOS, RASO, AKAR, AKMR, RAMU, IABC, RAOS, REPA.
Contacts for press:
Anastasia Pshenichnikova, Public Relations
Tel. / fax: +7 (812) 380-00-07, ext. 278
e-mail: a.pshenichnikova@spncomms.com