Entries by iccoadmin

In conversation with ICCO's new Regional President – Europe, Juergen Gangoly

In December 2016 ICCO announced the appointment of 5 Regional Presidents, who represent the recently formed Regional Groups covering Europe, Americas, Middle East, Africa and Asia.  We chat to ICCO’s new Regional President for Europe, Juergen Gangoly, about his new role in the organisation, and his thoughts about the state of the European PR market. 1. You […]

More than a third of UK PR firms use 'meaningless' AVEs for measurement

Article by Robert Smith, PRWeek PRCA director general Francis Ingham has labelled AVEs “an entrenched vanity project” that are “not fit to be called measurement”, although new research suggests more than a third of UK PR agencies currently use them. Ingham’s sentiment is shared by many of the 132 agency-side and in-house PR professionals who […]

AMEC to provide Research Advisors for the PR Lions Awards, Research & Data Categories

AMEC, the International Association for Measurement and Evaluation of Communication, will again provide an advisory service for the Research and Measurement categories of the PR Lions awards, part of the Cannes Lions International Festival of Creativity. AMEC will provide research advisors to help firms improve their entries through a new Data & Measurement Advisory Scheme. […]

Successful pitching – "juniors and giraffes"

Blog post by Adrian Wheeler, FPRCA – accredited PRCA trainer. Get 20% off all webinars and qualifications throughout January 2017. Click here for more details.    In a pitch, clients look for evidence that they will get on with us. It’s all-important. No-one ever buys anything from someone they don’t like. In professional business services […]

Middle East & Africa – World PR Report 2016

Article by Loretta Ahmed, CEO, Middle East, Africa & Turkey, Grayling; Chair, PRCA MENA   The Middle East and Africa PR scene continues to thrive, albeit at a slower pace than in previous years.  With oil prices languishing, government budget deficits and downward pressure on budgets continue. The sector is diverse – ranging from small manager-owned […]

Future of Public Affairs post Brexit vote & Trump

Blog post by Russell Goldsmith, Founder, Audere Communications   Show 32 of the csuitepodcast was the final show that I recorded at the Global ICCO PR Summitand discussed the future of Public Affairs post the Brexit vote and US Election I was joined by Fredrik Lofthagen, Chief Executive Officer of Interel; Caroline Wunnerlich, Managing Director […]

"Turning Companies into Storytellers" – csuitepodcast Show 30 Part 3

 Blog post by Russell Goldsmith, Founder, Audere Communications   In final part of Show 30 of the csuitepodcast (starting at 44:18), recorded at the Global ICCO PR Summit, I was joined by Petra Sammer, Partner and Chief Creative Officer at Ketchum Pleon Germany to discuss more about the topic of her presentation at the event, […]